For our clients that are using Instagram, we are always stressing the importance of using #hashtags. When you use hashtags on your uploads, these can be found in search and when someone clicks on that hashtag in other peoples profiles. So remember to always add 5-15 hashtags about the subjects that your post is related to!

Now Instagram just released some news on a new feature where we now have the ability to follow certain hashtags, so the content in those feeds will pop up in our own feed. Making it even more important to use these hashtags when you want new people to find you content. Here is the news update from Instagram:

Today we’re introducing the ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about.

Every day, millions of people share photos and videos and tag them with relevant hashtags. #onthetable#slime and #floralnails are just a few examples of hashtags that represent the many interests and passions of our community. To make these posts even more discoverable, we’re introducing hashtags you can follow.

Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.


To give you more ways to find hashtags you might like, you can check out the hashtags other people follow in their profiles. Similar to people you follow, hashtags you follow respect your privacy settings. If you set your account to private, the hashtags you follow will only be visible to your followers.


Following hashtags is just the beginning of how we’re giving you the tools to discover and be inspired by our community.